Recently we’ve worked with several clients planning trade shows across many different industries. This seems to be a quickly evolving trend with brands who have booths at trade shows. The mobile marketing element lends a new level of success in many regards.
First, the brand can get people involved via text either through in-store signage or implementation with traditional advertising. For example, “Coming to the 2010 Auto Show next weekend? Text HUMMER to 12345 and get free gas card!” When someone texts in, the message they get back reads something like “Hi! Bring this message by the Hummer booth (#747) and get a free $10 gas card!” At many trade shows booths blend together; this offers an individual way to stand out and builds a database of people to contact (yes, some interested in free gas, but certainly others open to investigating Hummer).
Second, brands can adopt a brand new way for people to take information with them. Often, trade show or event attendees will stuff their bag with flyers and pamphlets and, at best, mindlessly flip through them once home. Now, if attendees were able to stuff their bag with everyone else’s information but have yours on their cell phone, don’t you think you might stand out? From what we’ve seen, you do!
Marvin K. Brown Cadillac in San Diego did a great job. Read the full article about what they did here: http://www.mobilemarketer.com/cms/news/advertising/2507.html
We love creating success for businesses and we can help you to! Visit us at www.BallyhooMobile.com or email us at Sales@BallyhooMobile.com for a free mobile marketing consultation.
This mission of this blog is to discuss great examples and changes in the mobile marketing landscape. We will discuss mobile marketing success stories, sms marketing campaigns, twitter versus mobile analysis, mobile coupon and twitter analysis, social marketing strategy, and free marketing advice.
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