A recent study released from Boston was conducted nationwide and polled 81 chief marketing officers and senior marketing professionals who are directly responsible for handling digital advertising.
Among findings, the study noted that social media is currently the biggest let down in terms of results; the respondents of the study found that results from their social marketing are not meeting expectations. Nonetheless, many are continuing to increase their digital budgets, encompassing search, mobile, and social. In fact, a vast majority said they were willing to cut traditional spending (such as print) to keep from cutting back on new media.
We found two things to be the most important advice to be taken from this survey:
1. The study respondents agreed that much new media (mainly social) is being done with no strategy. Now, I have written on this topic several times, as you can see in blogs below. Let a new media firm help you strategize your new media tactics and make them work for you!
2. The respondents said the best step to take is to work with a new media agency who has a full 360-degree understanding of marketing. This way, they can help you blend new media with your traditional; this is what we at Ballyhoo Mobile advise our clients to do everyday. We help them do it and they reap the benefits.
At Ballyhoo Mobile Marketing, we have an executive team with decades of marketing experience (both the selling and planning/buying sides of the desk) in newspaper, television, radio, web, interactive, search, and of course our firm’s specialty, mobile. Contact us today for a free marketing consultation. Email us at Sales@BallyhooMobile.com.
This blog’s focus is to cover the direction, growth, and strategy of text message marketing, sms marketing, mms marketing, mobile internet, methods for free marketing and free marketing consulting, and the evolution of the mobile marketing industry.
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