Is what I blog about self-serving? It most certainly is; I work in the mobile marketing industry. Therefore, you will also notice I don’t post negative comments about other advertising mediums. In fact, I recommend all of my clients invest heavily in traditional marketing, in addition to mobile. Traditional (at least radio and television) still have tremendous mass reach and can thus be fantastic catalysts for mobile marketing campaigns. Additionally, you will notice that I quote and link to different sources from other blogs to mobile-focused websites to Newsweek. This is in an effort, since my posts don’t come without self-benefit, to keep the information fair and traceable.
Today’s cap is of the Google AdMob purchase. I can assume almost everyone involved with selling advertising has read about this and is either excited (if they benefit from mobile) or scared (if they could lose share to mobile). It is the business owners and marketing directors who should take note of the implications. Google’s investment shows many things; most notably that mobile is not a flash in the pan. Mobile is an industry that is cost-effective, showing results, and only just getting started.
Many mobile industry sites have written stories, so to read one from another point of view I have the link here to the Business Week article: http://www.businessweek.com/technology/content/nov2009/tc2009119_588360.htm
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